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For the always en vogue mommy-to-be, look no
further than Peanut Butter & Jelly boutique
located on Military Cutoff for all things fun,
fashionable and functional, for both mommy and baby.
Working there part-time after she had her son,
current owner and modish mom Jennifer Taylor knew the
store had much more potential. Two years ago, Peanut
Butter & Jelly got a makeover when maternity
fashions and children’s furniture were added to the
store.
While pregnant, she went to Raleigh for maternity
clothes and to either Raleigh or Charleston for
children’s accessories – and she wanted to bring
those things local to Wilmington. Now, the store is
broken into three stores, all adjoined, featuring a
children’s clothing store, an up-scale maternity
boutique and a nursery furnishings store.
“There’s
no other store like it; it’s a one-stop shop for the
expecting mom to shop for fashionable clothing and
nursery items,” Taylor says. And more often than
not, her relationship with the customers continues for
years to come, as she offers clothing for newborns
through 1st graders.
While strolling through the lively, colorful and
upbeat boutique, your eyes first take notice of the
inimitable collections of children’s fashions in
which to outfit your tiny tot. Offering Chatti Patti,
Kissy Kissy, Anavini, Pixie Lily, Zutano, Baily Boys
and more, your bouncing bundle of joy is sure to be
the best-dressed, whether cruising in the car seat or
romping around on the playground.
The next stop through the store is the maternity
boutique, where women truly can find the right pieces
to show off their flair for fashion – whether
they’re in their first, second or third trimester.
Time holds no bars on being fabulous and fashionable
at Peanut Butter & Jelly.
Forget the all-too-unflattering “tent”
maternity wear of the past, designer brands such as 2
Chix, Citizens of Humanity, Japanese Weekend, Olian
and Ripe, Miabossi, Michael Stars and Fleureville make
being pregnant a fashion statement. You’ll also find
the line ChiaraKruza, most recently seen on Halle
Berry and Jessica Alba. Now that’s true Hollywood
style available right in Wilmington.
And last, but certainly not least, the third
section of the store offers the most beautiful and
elaborate selection of bedding and furniture to make
your child’s nursery picture perfect. And if you
feel you aren’t capable of designing it yourself,
ask for help. Taylor frequently can be found in the
store and always is more than willing to help
customers with any needs they may have.
“We really pride ourselves on building
relationships and continuing them,” Taylor says.
“When they’re in here shopping for baby – or for
themselves – we want them to be comfortable, feel
appreciated and know they are being
t aken
care of.”
As for the elaborate and beautiful nursery
furnishing section, you can find the Young America
Collection by Stanley, Oeuf, Ragazzi and Little
Castle, which all provide high-quality furniture, sure
to comfort your little one and add au courant edge to
the nursery.
When it comes to bedding, you can choose from
ordinary to extraordinary, time-honored to trendy.
Peanut Butter & Jelly carries an amazing selection
from Dwell, Caden Lane, House Inc., New Arrivals and
many more. “Shopping for the first baby is a very
special experience,” says Taylor, who speaks from
experience. “Customers get one-on-one attention when
shopping for nursery.”
If you’re looking for that “special
something” for a birthday, baby shower, or perhaps
“just because,” you’re sure to find something
splendid – be it hooded towels, Trumpette socks or
plush blankets. There are plenty of options to choose
from.
Even tourists take note of the shop while they’re
in town. To better serve them as well as local
customers, Taylor is in the works to allow customers
the capability to shop online as well as have an
online registry set up.
Whether or not you’re the mommy-to-be,
grandmothers, great-grandmothers, godmothers and more
are sure to love shopping at this breathtaking
boutique.
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